Wrap Me In Plastic - Encapsulation

So you've read what lamination is...(if not, read here). Isn't that the same as Encapsulation? Well the simple answer is... not really.

Folding & Creasing

There are so many different ways your print can be folded. 
The most common folds are shown below. 


Paper of around 170gsm and above should be creased before it's folded, this is to prevent it from 'cracking' down the fold. This involves scoring the paper before it is folded. Creasing can be done in a few ways - the most common is on a folding machine that creases just prior to folding this allows for a faster turnaround as it's reducing the amount of offline processes. The alternate way is to run it on a separate machine that presses the same score line into the paper.


Cracking occurs when coated paper is folded - it can sometimes purely be aesthetic but at the same time can also lead to a total failure along the fold. Cracking is made worse by heavy coverage of ink across the fold.

Most Common Folds

Registration

So just a quick post today on what the term Registration means in the world of print.

Registration in its simplest form is the method of correlating overlapping colours on a single image. When printing an image with more than one colour (depending on the method of printing) each colour is placed onto the sheet at separate points. To make sure each of these colours are applied in exactly the right spot we use a method of alignment to keep consistent registration.

If you take a look at a press sheet - you'll notice various markings on them that won't necessarily on your artwork.

 

You may wonder how we're able to measure alignment from one colour? - Well Registration as well as being a method of checking alignment of colours - is actually what we call the above colour which is actually made up of 100% of each of the colours (CMYK). From this - you'll see any slight movement between any of the printing plates.

What IS all the difference between prices...?

So you've been searching for the best quote you can find (naughty naughty, you shouldn't be doing this... read here why!). You've got all these prices in from different printers and wondered why they're so varied...!

Do YOU do cheap?...

... It still surprises me that 'cheap' is a term most businesses aspire to when they describe themselves.

Socialising

Are you socialising in business yet? How about your tweeting or posting to Facebook? What about videos...?

Customer Spotlight - Jo Blackwell Photography

This month we're taking a look at Jo Blackwell Photography.
Based in Northampton, Jo Blackwell is a storyteller. If you will allow her at some stage it would be an honour for her to tell your story in beautiful, contemporary portraiture and fun, candid imagery that can be cherished for generations. Whether it's Weddings, Children or Family or Portraits (personal or business) - they're there to help. 

You can visit jo on her website www.joblackwell.co.uk

Jo Blackwell