Paper Weights

So you've probably come across the term, GSM before. If you're ordering print of any kind. Whether that's business cards, brochures, posters or flyers you'll have already used the term, maybe without knowing it!

GSM means Grams per Square Metre. Basically it's the measurement of the weight of paper. This means we can be a little more precise when we speak in terms of thick, thin or firm, flimsy!

It also allows us to mark against your item a specific measurement of what your item is printed on. Allowing for easier reprints exactly as we did them previously.

So if you're new to this term - how can we make it a little more relative... well have a look below at the normal items and their standard paper weights.

Paper Weights explained

• 400gsm - This is the weight of a premium business card. Not to be confused with some online printers that provide only around 280gsm card.

• 350gsm - A standard for Bar or Club Flyers. Needed for standing up to a night out.

• 180gsm - 250gsm - Imagine a Magazine Cover with this weight of paper.

• 130gsm - 170gsm - The majority of posters are printed using this paper.

• 90gsm - Majority of magazine text pages are using this.

• 35gsm - 55gsm - Newspaper paper weight

Hopefully that will give you some idea as to paper weights and what these numbers mean the next time you see them on your screen or in a print spec.

Remember we're always here to help you if you do have a query regarding paper stock. So just give us a call or drop us an email.