Such a Creep...

... If the title had you wondering, then don't worry - this Blog post is all about a print term called 'creep' or push out or shingling or even feathering.

If you're not sure what creep is then i'll try and explain that first. Imaging you're printing a stitched brochure - a reasonable amount of pages and can be any size. Now this part you can do on your own. Grab a handful of paper (i'd say over 20 sheets so it's exaggerated), now just bend them in half like you're about to fold them... do you see the movement of the middle pages..? They all start to extend past the first piece of paper to the thickness of all the sheets you have.. That's creep.

Now imagine you have artwork on all those sheets that have been set up with the same guides as the first sheet! You'll end up having parts of the artwork chopped off. This doesn't really happen until you're at least 48 pages in on around 100gsm paper. There are various ways to prepare for creep - printers can have automated processes involved in their prepress to crop for the page creep or you can adjust the pages yourself. It's always best for this to be accounted for at the design stage so that everything is within your control. If you're creating a brochure and you're not sure about creep - then always ask for a paper dummy from your printer - this will be an exact reproduction of your final brochure and you'll be able to account for the amount of creep needed per page.

Newsletters

"The single most effective tool you can use to build PROPER Relationships with your customers." 
Nigel Botterill

If you currently send out email marketing or similar. Is there anything stopping you having a hard copy of what you send and posting that out as well? You could use the e-marketing to supplement the printed edition and provide even more information to your customers! We're making it easier for you to get your hands on some newsletters and are currently working out packages that not only include the content writing, layout/design & print, but the mailing of your newsletters too! That means all you have to do is sit back and carry on with what you're good at - Running Your Business. If you're interested in this opportunity - [3]click here to register your interest. We'll send you over the package details as soon as we've finished them.

Newsletters

"The single most effective tool you can use to build PROPER Relationships with your customers."

Nigel Botterill

If you currently send out email marketing or similar. Is there anything stopping you having a hard copy of what you send and posting that out as well? You could use the e-marketing to supplement the printed edition and provide even more information to your customers! We're making it easier for you to get your hands on some newsletters and are currently working out packages that not only include the content writing, layout/design & print, but the mailing of your newsletters too! 


That means all you have to do is sit back and carry on with what you're good at - Running Your Business. If you're interested in this opportunity - click here to register your interest. We'll send you over the package details as soon as we've finished them.


P.S newsletters are perceived differently from advertising - the majority of people perceive them aspublications and will build trust and position you as anexpert in your field.